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AI Lexicon
No-fluff definitions for AI & marketing. Use A–Z or search to jump.
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
AA
Ad-Stock
AI Ethics
Anomaly Detection
Artificial Intelligence (AI)
Attribution Window
AUC (Area Under Curve)
BB
Bayesian MMM
BERT
Bias (in AI)
Brand Lift
Budget Saturation Curve
CC
Carryover Effect
Chatbot
Clustering
Computer Vision
Confusion Matrix
Consent Mode v2
Conversion Lift
DD
Data Augmentation
Data-Driven Attribution (DDA)
Deep Learning
Diminishing Returns
EE
Explainable AI (XAI)
FF
F1 Score
Feature Engineering
Few-Shot Learning
Fine-Tuning
First-Touch Attribution
GG
Generative AI
Geo-Experiment
GPT (Generative Pretrained Transformer)
HH
Hallucination (AI)
II
Image Recognition
Incrementality
JJ
KK
LL
Large Language Model (LLM)
Last-Touch Attribution
Lift Test
MM
Machine Learning
Marketing Mix Modeling (MMM)
Markov Chain Attribution
Model Drift
Modeled Conversions
Multi-Touch Attribution (MTA)
NN
Natural Language Processing (NLP)
Neural Network
OO
Objective Function
Overfitting
PP
Precision
Predictive Analytics
Prompt Engineering
QQ
RR
Recall
Recommendation System
Regression Analysis
Regularization
Reinforcement Learning
ROC Curve
SS
Semi-Supervised Learning
Sentiment Analysis
Shapley Attribution
Speech Recognition
Supervised Learning
TT
Text-to-Speech (TTS)
Tokenization
Transformer Model
UU
Underfitting
Unsupervised Learning
VV
Variance
Vector Embeddings
WW
XX
YY
ZZ
Zero-Shot Learning