AI Lexicon

AA

• Ad-Stock
• AI Ethics
• Anomaly Detection
• Artificial Intelligence (AI)
• Attribution Window
• AUC (Area Under Curve)

BB

• Bayesian MMM
• BERT
• Bias (in AI)
• Brand Lift
• Budget Saturation Curve

CC

• Carryover Effect
• Chatbot
• Clustering
• Computer Vision
• Confusion Matrix
• Consent Mode v2
• Conversion Lift

DD

• Data Augmentation
• Data-Driven Attribution (DDA)
• Deep Learning
• Diminishing Returns

EE

• Explainable AI (XAI)

FF

• F1 Score
• Feature Engineering
• Few-Shot Learning
• Fine-Tuning
• First-Touch Attribution

GG

• Generative AI
• Geo-Experiment
• GPT (Generative Pretrained Transformer)

HH

• Hallucination (AI)

II

• Image Recognition
• Incrementality

JJ

KK

LL

• Large Language Model (LLM)
• Last-Touch Attribution
• Lift Test

MM

• Machine Learning
• Marketing Mix Modeling (MMM)
• Markov Chain Attribution
• Model Drift
• Modeled Conversions
• Multi-Touch Attribution (MTA)

NN

• Natural Language Processing (NLP)
• Neural Network

OO

• Objective Function
• Overfitting

PP

• Precision
• Predictive Analytics
• Prompt Engineering

QQ

RR

• Recall
• Recommendation System
• Regression Analysis
• Regularization
• Reinforcement Learning
• ROC Curve

SS

• Semi-Supervised Learning
• Sentiment Analysis
• Shapley Attribution
• Speech Recognition
• Supervised Learning

TT

• Text-to-Speech (TTS)
• Tokenization
• Transformer Model

UU

• Underfitting
• Unsupervised Learning

VV

• Variance
• Vector Embeddings

WW

XX

YY

ZZ

• Zero-Shot Learning